• ny_back

BLOG

The handbags market prospect

market prospect

The market potential of women’s bag in China is huge

From 2005 to 2010, the women’s bag industry in China maintained a rapid growth trend, with the compound annual growth rate of its output value reaching 18.5%. There is huge room for the development of the women’s bag market in the future.

According to the survey results of authoritative institutions, women aged 20 to 44 in Taiwan spend an average of 2200 yuan on women’s handbags, and the average expenditure on women’s handbags in mainland China is only one tenth of that in Taiwan. With the rapid development of China’s economy and the increasing income of residents, women’s bag consumption is expected to reach a new level. According to their own personal style and different social occasions, choose appropriate women’s bags, and constantly add new products according to the changes of the trend. This consumption habit has gradually become the consensus of modern urban women’s life, and the consumption potential of women’s bag market is huge.

China’s light leather processing ranks first in the world. The export volume of leather products has ranked first in the light industry for many consecutive years. China is increasingly becoming the processing and production base of international brand leather products, and the production technology has fully reached the international advanced level. After decades of rapid development, leather products are extremely rich. At the same time, China is also a big country in the production of bags and suitcases. Guangdong Huadu and Fujian Quanzhou have been formed in China.

Since the output value of China’s luggage industry reached 90 billion yuan in 2011, China’s luggage industry has maintained a rapid growth trend, with an average annual compound growth rate of 27.1%. There is a huge demand space in the international luggage market, which directly promotes the export growth of China’s luggage products and makes the luggage export grow steadily. Chinese luggage enterprises should constantly improve their independent research and development capabilities and technical equipment level, enhance their marketing capabilities, expand export channels, further accelerate the pace of going global, gradually realize the transformation from product output to capital output and brand output, create a number of well-known brands that are famous at home and abroad, and enhance the international competitiveness of products. China’s luggage market has always been dominated by exports, and the proportion of domestic market demand is relatively small. However, in the face of the new economic environment, this situation may be adjusted in the future. With the continuous improvement of people’s living and consumption level, various bags have become indispensable accessories around people. It is required that luggage products not only be more practical, but also be more decorative. China’s economic level and per capita income are getting higher and higher, and the consumption capacity closely related to them will also become greater and greater. The consumption of bags and ornaments in China is increasing at a rate of 33% every year, and the total market volume is increasing rapidly. Luggage is becoming one of the industries with the most development potential following the clothing and footwear industries. The growth rate of domestic luggage market demand will be accelerated and the market prospect will be broad.

Market output value

From January to December 2011, China’s leather enterprises completed a total industrial output value of 857.9 billion yuan, a year-on-year increase of 25.06%, and the growth rate fell 1.79 percentage points compared with the same period last year; The total profit was 49 billion yuan, up 31.73% year on year.

Women's portable chain single shoulder geometric bag A


Post time: Dec-01-2022